As a Digital Content Creator at Kelly White Digital, Abby Berlin brings fresh energy, sharp insight, and a deep understanding of how to make digital content resonate. With a natural talent for storytelling and a commitment to user-focused design, Abby develops highly engaging social media content, graphics, and digital campaigns tailored to each client’s goals and brand voice.

​

Currently pursuing her undergraduate degree in Experience Architecture at Michigan State University, Abby is immersed in the worlds of user experience design, digital strategy, and human-centered thinking. Her academic training gives her a unique perspective—she doesn’t just create content that looks good; she creates experiences that feel meaningful, accessible, and purposeful.

​

Abby specializes in writing keyword-driven content for social media that captures attention and aligns with current trends and algorithms. Her ability to craft concise, brand-aligned messaging ensures each post supports visibility, engagement, and growth.

​

She thrives on projects that combine creativity with critical thinking. Whether she’s solving design challenges, refining content tone, or planning a new campaign, Abby approaches every task with thoughtfulness and a passion for innovation.

​

Her detail-oriented mindset, collaborative spirit, and genuine curiosity make her an invaluable part of the KWD team. Abby believes that great content doesn’t just inform—it engages, delights, and inspires action.

​

At Kelly White Digital, Abby is not only helping brands stand out—she’s shaping the future of how they connect with the world.