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Tips to Improving Your Online Presence in 2023

Updated: Nov 9, 2022

Build a user-friendly, attractive website When focusing on your online presence in 2023, the importance of having a website cannot be overemphasized. Your website can make it easier for people to know what you are capable of offering them. Your site must be user-friendly. This is because the expectations of consumers are high nowadays. As a result, they will not waste their time on a low-quality, hard-to-navigate website.

Use SEO Search engine optimization (SEO) is a digital marketing strategy for increasing your brand's visibility in search results. As your website ranks higher in search results, more people will be able to come across your brand. SEO is important across all platforms. You will want your key words to be the same across all platforms.

Google Profile As local phone books have pretty much become antiquated, the best way to overcome that is to ensure you have a Google Profile and utilize the entire platform including photos, posts, products and services.

Invest in online ads While a business can grow online organically without ads, online ads can make the job easier and faster. If you want to improve your business's online presence, you need to invest in online ads. Facebook, Google, YouTube and other platforms now allow users to pay for ads. These ads will showcase your offers, ensuring that more people know about your business. Online ads can be tailored to suit your target audience. You can use age, interests, location, gender, behavior and other parameters to determine who will see the ads. Secondly, the ads can be done in varying formats, such as images, texts, infographics and videos.

Focus on only the most important online platforms to your business You can explore numerous platforms when it comes to boosting the image of your business online. However, be careful, as being present on several platforms may not be beneficial to your business. Only focus on the most vital platforms. If you can only maximize the use of your website, emails, and three social media platforms, you should concentrate on them.

Post shareable and emotional content consistently Another way to improve your online presence is to post content your audience can share with friends. By sharing your content, it will be able to reach more people, thus, boosting your online presence. Use emotional phrases and words in your headers, captions, blog posts, etc. Add exciting images, videos, stats, and emojis to your content. Also, you can directly encourage the readers to share your post.

Use email marketing Even though email marketing is one of the oldest means of digital marketing, it is still crucial today. Many internet users utilize emails and check their inbox messages regularly. According to Optinmonster.com, about 99% of email users open their emails at least once daily. To optimize email marketing, build an email list and create subject lines and content. Send emails regularly, but don't spam your audiences. Do you have questions regarding best practices for your 2023 online presence, give me a call at (833) 416-1777 or (352) 462-8546.





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