top of page
MAKING CONNECTIONS DELIVERING RESULTS (12).png
Search

Five Digital Marketing Strategies for Real Estate Agents


As a real estate agent, it is vital to understand how to market yourself to the public. The more clients who are aware of you, the more people who are not only willing to hire you to sell their house but also it helps create a network of potential buyers. People you can rely upon in the future to hopefully buy a new house you have listed on the market. Now with the ever-increasing presence of the internet in our lives, being able to use it to your advantage is a critical addition that you must utilize.


Below we will speak on five digital marketing strategies that can help you stand out in the real estate environment.



  1. Instagram Ads

As a real estate agent, it is vital to understand how to market yourself to the public. The more clients are aware of you, the more people are willing to hire you to sell their house, but it also helps create a network of potential buyers. People you can rely upon in the future to buy a new home you have listed on the market. Now with the ever-increasing presence of the internet in our lives, being able to use it to your advantage is a critical addition that you must utilize.


Below we will speak on five digital marketing strategies that can help you stand out in the real estate environment.




2. Build a User-Friendly Website


Everyone has their phones in their hands, and Instagram has made it so that even civilians can market themselves on their app. Using Instagram ads allows you to advertise your listing to millions of people; you need a specific target audience, desired location, and an understanding of how much money you want to spend. The more money you spend, the more people will see your ad.


Now, if you live in California, you no longer have to cater to someone who lives in California strictly. Instead, you can find a buyer who lives in New York but is seeking to relocate.



3. Virtual Tours


Only some people interested in buying a house will have the time to go to a place for a showing. Virtual tours have existed for a while but have exploded in use since 2020. You can use virtual tours to show a home to someone in a different part of a country through your website.


People can now look through the house without scheduling a visit using either the camera on their phone or a higher-level camera. This tour again opens the doors to clients who may not live in your area but can’t deny the beauty of your listing.



4. Build a Social Media Presence


First, evaluate which social media platform your target audience frequents. Then, fill out the profile and begin to advertise your homes. Roughly 4.74 billion people use social media across the world. Once you have built a presence (100 or 100,000 followers) on social media, "word of mouth" begins to kick in.


A user who may not even directly see your post or story but saw it through someone else sharing the tweet or the story can now witness your house. Also, include personal pictures because, just like the website, you want people to be able to humanize you, and the best way to do that is to provide a little insight into your life outside of work.



5. Email Marketing


Some hire profile clients may not look through their social media or scour the internet, but they most certainly look at their email. Email marketing allows you to send out new property listings to many people. There are currently over 4 million people with an email address, so endless possibilities exist. You can even include an image with a link to a walkthrough of the property or the complete listing.


To start, you can gather a list of emails within a particular group of people and send your listing to them monthly. Keeping them from overloading them with content weekly or daily is essential, as this may cause them to view your emails as more of a hindrance than a viable option.


To market yourself is to show people you are competent and professional. With something as delicate as a house, people want to work with professionals. Utilizing any of the strategies above will open the doors to new and diverse clients once thought unreachable. Now you need to pick which one you believe with have the best ROI and that your target audience is more likely to respond to.


If you need assistance with marketing your real estate business, please contact us today at (352) 462.8546 or at Kelly@KellyWhiteDigital.com

13 views0 comments
bottom of page