In today's market, social media has become more and more important for the success of small business professionals. Building an effective branded online presence utilizing Facebook, Instagram, LinkedIn, Google Pages, and video is becoming an essential part of marketing for all real estate agents. If done correctly realtors will be able to capture online leads resulting in 20% of their business in 2023 without having to spend thousands of dollars to purchase leads.
The growth of social selling is the way of the future and social ads are adapting to the need of the consumers
2022 is seeing an uptick in social selling and remote selling teams are growing faster than in-person selling teams
Consumers: They want faster service and they want better experiences.
TikTok: Has increased 61% since 2021, the app
has over 3 billion global downloads, the platform embraces diversity, advertisers/influencers can be themselves without having to comply with certain standards, customers are looking for fun, short "snackable" content to look at on the go and TikTok videos can be repurposed for LinkedIn, Facebook & Instagram.
The internet's ability to collect billions of points of data has made social media a gold mine for advertisers
Advertisers have realized the importance of social advertising and how crucial it will be moving forward into the future
Social networks are becoming lower in the sales funnel and have become a real game changer for advertisers
The customer social experience is generating more leads
Building a direct relationship with the consumer on social platforms is becoming more and more important
Whether it's Instagram, TikTok, Facebook, or other social ads, innovation is needed to capture the short attention spans of consumers
Advertisers need to focus on moments of surprise and interactive content
GOALS & OBJECTIVES
For Small Business Owners
Develop your social media strategy
Build a branded online presence.
Obtain more followers.
Create "stop-worthy" posts.
Create successful social media ads.
Increase Google search positioning.
Build an online presence as an industry leader.
Capture online leads.
Turn leads into appointments
Turn appointments into transactions!
STEPS TO START
Build a Facebook Business Page
Create a Professional (not personal) Instagram Account
Connect Your Professional Instagram Account to Your Facebook Business Page
Build a Google My Business Page
Create a TikTok Account
Update Your LinkedIn Account
Make Sure Your Posts are Visually Attractive
Have a Call to Action
Ask a Question to Engage in Conversation
ALWAYS Respond to Everyone Who Comments